Custom built, never templated

Small Business Web Developer

Custom-built websites for Tallahassee and North Florida businesses. Built to show up when a customer searches, and to turn that visit into a phone call. Set up once, then hosted and looked after for a flat monthly price.

  • Google Business Profile set up and kept tidy
  • Hosting, backups and monitoring included
  • One flat monthly price

Recent work

Norris Law

A family law firm in Tallahassee. They needed a site as steady as the advice they give: clear, quick, and easy to trust from a phone in a parking lot.

Client
Norris Law
Practice
Family law, Tallahassee
Scope
Design, build, hosting, local SEO
Launched
August 2026

Read the build notes → Visit tobynorrislaw.com (opens in a new tab)

The Norris Law homepage on a laptop: a dark hero with the headline “When your family’s future is on the line, experience matters.” The same page on a phone.
Fig. 01 · tobynorrislaw.com Laptop and phone · August 2026

One more build is on the boards right now, and every project has its own notes on how it was put together.

See all work

What I do

Three things, done properly.

Most small businesses need the same three things from a website. I do all three myself, so nothing gets handed off or lost in between.

Design and build

01

A site designed around what your customers actually need to know, then custom-built in plain HTML and CSS. No theme underneath, no page builder, no plugins to keep updated.

  • Pages, structure and copy agreed in week one
  • Built mobile-first, from the smallest phone up
  • Accessible to WCAG AA and quick on any connection

Getting found

02

Most of your customers are within a few miles of you. Local SEO is the unglamorous work of making sure Google knows where you are, what you do, and that you’re real.

  • Google Business Profile set up and kept tidy
  • Structured data so search engines read the site right
  • Search Console watched, and fixed when it complains

Looking after it

03

Launch is the start, not the end. Your site stays hosted, backed up, monitored, and patched by me, on one flat monthly price, so you never have to think about it.

  • Global CDN hosting with SSL
  • Daily backups and uptime monitoring
  • Text and image changes made for you, usually within a day

Why static

Built light, so there’s nothing to maintain.

Page builders are quick to start and expensive to live with. I build the other way round: more care up front, almost nothing to keep up with after.

The full approach →
  • Speed

    Quick on a phone, because there’s nothing to wait for. No theme, no plugin stack, no database round trip.

  • Upkeep

    Nothing to update means less to break. No theme patches, no plugin renewals, no surprise bill when one of them falls over.

  • Security

    No login page and no admin panel, so there’s nothing on the site for a bot to try its luck against.

Questions

Things people ask before they email.

If yours isn’t here, ask. I’d rather answer a question than have you guess.

Maybe. If it’s fast, easy to update, and bringing in work, keep it. If it’s slow, a headache to change, or quietly losing you leads, a rebuild usually pays for itself. Send me the link and I’ll tell you straight, with no obligation.

Four to six weeks for a typical five-page site, once I have your content and approvals. Most of the timeline is you approving what I send, so it moves as fast as your feedback does. You get the launch date in writing before we start.

Send an email. Hosting is month to month with 30 days’ notice, no fixed term, and no early-termination fee. Your domain was always in your name, so there’s nothing to hand back. If you’d rather own the code and host it yourself, ask and I’ll quote a buyout.

Yes, if your business genuinely needs a CMS, with several people publishing often. I’ll say so if I think you don’t. WordPress needs ongoing updates, patching, and backups that a static site doesn’t, so it’s scoped separately. Get in touch and we’ll work out which one fits.

It depends on how many pages you need, what the forms have to do, and whether you need a content system behind it. Rather than publish a number that fits nobody, I quote every project on what it actually needs and put it in writing before anything is signed. Send me a note and you’ll have a figure within a few days, with no obligation.

No. Most clients give me a rough draft or half an hour on the phone, and I write the rest. You approve every word before it goes live. Photos of your actual place and your actual team help more than anything else you could send.

You can, but most people would rather not. Text and image changes are part of looking after it: email me what you want changed and it’s usually live within a day. If you need to publish often, with several people involved, we talk about a content system instead.

For local searches, that’s the goal. I set up your Google Business Profile, add structured data so Google reads the site correctly, and keep an eye on Search Console after launch. Nobody can promise a ranking, and you should be wary of anyone who does.

Very little can. There’s no database, no plugins, and no admin panel to go wrong. If your site ever does go down, monitoring tells me before you notice, and fixing it is my job, not yours.

Get in touch

Tell me about your project.

A few sentences is plenty. I reply within one business day.

Tallahassee, Florida · 32301 By appointment